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Navigating Global Markets: A Case Study of StyleWe’s Expansion Strategies
StyleWe, founded by Xingjian Yao in 2015 is a fashion ecommerce platform that connects independent designers with the world. Yang, a serial entrepreneur with a background in e-commerce cross-border, had successfully sold wedding dresses abroad. Yang’s business had been successful but he was looking for new challenges. A user’s comment inspired Yang one day as he browsed through comments on