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The Top 9 Swimwear Trends for a Vibrant Summer 2024

Photo: freepik

Nothing beats the rush of dopamine that comes from stepping out into the sunshine in a new bikini after a long winter. If you’re planning to go on vacation or looking forward to your first pool day in the summer, it’s a good time to shop for swimsuits. There are many options to stay on trend this season: textured fabric and unexpected cuts add an interesting element to otherwise standard designs, while shimmery finishes continue the silvery Chrome wave of winter. Brands like Good American have also been experimenting with innovative fabrics that aim to increase comfort. 

Pastel Prints

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@reformation / Instagram

In 2024, you can expect to see pastel shades and candy-colored florals. This year, a soft color palette will be paired with bold, modern cut styles. From ruffled bikinis to string tops, this trend is versatile and fun.

Textures with a Subdued Look

@goodamerican / Instagram

Brands are stepping up their terrycloth two-pieces this year. Take Anthropologie, for example, which uses a floral print to create a texture. Or Mango with its asymmetrical style that is on trend. Details are important when it comes to Instagram-ready swimming wear.

Subtle Shine

@riotswim / Instagram

The winter trend cycles were full of endless chrome and “space siren” ensembles. It’s therefore only natural to bring metallics in the warmer months – albeit, in a more vibrant, shimmery form. We love satiny fabrics and sleek finishes.

Trending Tanks

@icespice / Instagram

The tankini is not a thing of the past. Update the silhouette with mesh panels and classic stripes. Sweet ruffled detailing helps this piece transition from the poolside to a dinner reservation.

Metal Details

@eloquii / Instagram

We’re seeing gold hardware in swimwear which is a new take on the accessories trend. Consider the metal elements and ruched details on the bikini bottoms by Calzedonia or the funky belt detailing on Riot Swim designs. Don’t hesitate to mix and match metals.

Bold Bows

@jessiezhaonewyork / Instagram

Raise your hand if you had a wardrobe stuffed to the brim last season with bows. Yes, we’re guilty too. These sweet appliques are already being revived for summertime adventures. But for this season we’re trying versions with over-the-top proportions and dreamy images.

Modern Gingham

@kendalljenner / Instagram

You can find this classic print in streetwear from brands such as Kimchi Blue and Doen. You’ll find gingham in swimwear paired with sweet ruffles, lettuce-edged designs, and more.

Playful Patterns

@theabbybible/ Instagram

When it comes down to cover-ups brands aren’t afraid of bold colors, prints, and florals. Layer a fun, colorful version of this breezy holiday essential over a muted textured bikini to combine two of the season’s top trends.

Chic Cutouts

@riotswim / Instagram

Structured swimwear featuring elevated cutouts has been a staple of the season for years. This season, we are seeing a rise in wraps with ballet-inspired and sharp design lines. This one-piece is a little more sophisticated than the average but still feels modern.

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