Graduate Fashion Week

We all know everything about the mainstream designers, since every magazine and fashion website is filled with their info, coverage from fashion shows and the latest pieces from them. however , everyone seems to be constantly looking for something fresh and new, because old things and creations (although they are mostly timeless and pieces of art made by artisan designers). Graduate fashion week is London’s answer to bringing new ideas upfront, judged by the fashion’s biggest influencers. 1

It is a charity event founded in 1991 with the purpose to showcase the biggest fashion student talents and creativity. Not only London schools participate in the event, but also the biggest foreign fashion design universities take reign. With many, many scheduled fashion shows, there are also constructive feedback fashion shows where the biggest names in the fashion industry transfer the fashionista know-how onto the youngster student generation. It is not an event to be underestimated when speaking career wise, as many big fashion names got noticed here: Christopher Bailey, Stella McCartney, Giles Deacon, Matthew Williamson and Julien Macdonald.



2011 – Rory Longdon from Nottingham Trent University, won and received £20,000 to dominate the fashion pathway. The all black look is our favorite with embroidered metal to achieve the rock chic vibes. Bravo! For all the Gothic chicks out there this seems like a perfect choice to achieve the dark aesthetic appeal.



2012 – Chloe Jones from Bath Spa won at the Gala Show in 2012! Slightly utilitaristic, the collection didn’t fail to get the judge’s positive feedback for its uniqueness. Slightly monk like for some judges, it still had a medieval femininity vibe to it. The collection certainly proved that it isn’t all about explicit sexiness today, but there is still something with clear, crisp and minimalistic lines.



2013 – Lauren Smith from the Edinburgh College of art slayed the competition with a collection that was described by the famous Roland Mouret “emotional”. It surely was full of bright pieces, molded into a perfect blend collection.Exaggerated shoulders paired with laid back trousers that are actually wearable for work (well, most of them) made the winning ingredients of that night. And the designer herself added a special touch by wearing a blouse similar to those in the show with a 50s floral skirt.



2014 – Holly Jayne Smith maybe didn’t receive a lot of awards like the 2015 Hannah Wallace, but she did get the International Residency award, and she travelled to Morocco for a capsule collection.



Wow! Some of the outfits here are trendsetting on their own, and will surely impact fashion for a long time. It felt nostalgically feminine, with the dusty rose pastel colors. Also the models had hair inspired probably by Sonia Rykiel’s catwalk shows.

2015 – The star of the 2015 GFW night was Hannah Wallace from the Manchester School of Art. She got both the Creative Catwalk award, and the George Gold award.She was specially praised for the eccentric menswear collection, where on the picture below we see a shiny metallic 2016 puffer jacket, worthy of a rock star music video. Very impressive Hannah!

LONDON, ENGLAND - JUNE 02: Winner of the George Gold Award, Hannah Wallace on day 4 of Graduate Fashion Week at The Old Truman Brewery on June 2, 2015 in London, England. (Photo by John Phillips/WireImage)


2016 – Hazel Symons from Leicester’s De Montfort University is the latest proud winner of the Christopher Bailey award. Although the famous Burberry London designer said that the game is tough, and that he was aware of their hard work and dedication (he knows that very well!) Hazel’s minimalist collection defeated all others.The highlighted look was the black and white ensemble that has a rock chic attitude to it. The black lapel vest is itself very unique and interesting with the contrasting white hem.



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