This bag isn’t just blue. This is not lavender or indigo. Periwinkle is the correct color. It’s hard to nail down this trendy shade of pastel green, which is similar to the cerulean color from The Devil Wears Prada. It hasn’t deterred anyone, however. This spring, many brands are introducing dresses, tops, and handbags in this fresh, spring-ready color. Periwinkle has arrived in full bloom — Learn more about the spring fashion trend, and shop some of our favorites ahead.
Trend
Periwinkle is a difficult color to standardize, despite being a popular trend. This vibrant color is traditionally defined as a pale indigo. However, it can range from hydrangea-like hues to lavender. The versatility of this spring fashion trend is immense. Pantone named a variant of this hue, Very Peri as the Color of the year in 2022. Periwinkle’s futuristic feel might remind you of Icy Blues, which was popular on TikTok at the end of last year.
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Staud’s spring 2024 collection featured a playful pastel that was paired with everything from ball skirts to tailored silhouettes. The latter is catching on and becoming a more popular trend. Ann Taylor, the original workwear brand, declared periwinkle to be “the new black” when creating cubicle-ready outfits.
What about when you’re not at work? Dawang, a New York-based brand, explored the botanical color last year with a range of pastel tops and dresses that were inspired by traditional Chinese design. The periwinkle color has also been seen on awards shows. After Ayo Edebiri and Olivia Rodrigo tested the shade out in recent years. the Oscars 2024 red carpet featured stunning pastel blue gowns worn by stars such as Lupita Nyong’o and Da’Vine Joy Randolph.
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Pay attention to the shade and undertones of a garment when shopping for a piece in periwinkle. This color can be interpreted in a variety of ways. It could appear more violet or blue when you shop across brands. Are you ready to add this pretty pastel to your closet?